Google Chrome

Google Chrome is Google's browser project; this comic book by Google, drawn by Scott McCloud, is scanned here and shown under its Creative Commons license.

Link: Google on Google Chrome - comic book
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Getting People to Talk: An Ethnography & Interviewing Primer

Getting People to Talk: An Ethnography & Interviewing Primer from Gabe & Kristy on Vimeo.

The IIT Institute of Design is a graduate school of design dedicated to advancing the methods and practice of human-centered innovation.

We believe that real innovation starts with users' needs and employs a set of reliable methods, theories, and tools to create solutions to their problems.

Ethnography and interviewing are how we, as designers, see the world through other people's eyes and get them to tell us their stories.

In the spring of 2008, we talked to professors, experts, and students about this philosophical orientation and how to actually get people to talk.

To ground things a bit, we took a look at a truly universal article of clothing -- denim jeans -- and set out to understand: "Who's buying premium denim and why?"

[ Copyright (c) 2008 Gabriel Biller & Kristy Scovel ]

Entrevistas com Stakeholders

Se você já fez ou pretende fazer uma entrevista...leia esse artigo! O artigo é de Steve Baty sobre como planejar e executar uma ou várias entrevistas. Muito bem escrito e super-simples, mas com dicas valiosas.

1. Set aside at least 45 minutes for each interview.
2. Leave at least 30 minutes between interviews.
3. Limit an interview to just three or four major topics.
4. Talk about culture, challenges, and goals, not features.
5. Be prepared for your interviews.
6. Let interviewees know in advance what you’ll ask them.
7. Don’t be afraid to ask one interviewee to comment on something another interviewee said.
8. There is no correct number of interviews.
9. If necessary, ask an interviewee to wait while you make a note.
10. Decide for yourself whether you’ll record interviews.

Link: Conducting Successful Interviews With Project Stakeholders

Personas

Lene Nielsen escreveu sobre 10 passos para fazer a técnica Personas dar certo:

1: Finding the Users
2: Building a Hypothesis
3: Verification
4: Finding Patterns
5: Constructing Personas
6: Defining Situations
7: Validation and Buy-in
8: Dissemination of Knowledge
9: Creating Scenarios
10: Ongoing Development


Link: Ten Steps to Personas

Heurísticas Emocionais

Um artigo de Paul J. Sherman sobre a pesquisa de de Lera and Garretta-Domingo em Dez Heurísticas Emocionais.

Basicamente, ao invés de ater-se apenas a questionários e entrevista, o pesquisador de experiência do usuário deve estar mais atento às expressões faciais do usuário. Das 10 heurísticas, apenas uma define algo positivo...o sorriso :D

O artigo mesmo (.pdf) eu ainda vou ler. Mas já adorei o poster (.pdf).

Link: How Do Users Really Feel About Your Design?