quinta-feira, 24 de abril de 2008

25 anos de Nielsen em Usabilidade



"If a young person today asked me whether usability is still a good career choice, I wouldn't hesitate to say yes. If anything, usability is a better career now than when I started.
In 1983, usability was an oppressed discipline. We few pioneers had to struggle against the prevailing attitude that computing is about power and features — not ease of use and a pleasurable user experience.


Today, usability is widely recognized as one of the key drivers of website profitability. Not a day passes without a big-shot CEO declaring support for better user experience. Nonetheless, much remains to be done, and most companies are still at a low maturity level in terms of embracing the full user-centered design lifecycle.


It's exactly because most companies are only beginning to progress toward full-scale usability that I feel confident in declaring it a great career choice: We know that usability works — it adds vastly more value to design projects than it costs, and companies tend to add more and more usability over time as they experience this payoff in their own projects (as opposed to just reading about it in my articles).


Still, we're unlikely to reprise the 5,000% growth of the past 25 years. Over the next quarter century, the field is more likely to grow by 1,000%. But that's still pretty good. We have job security as long as there's stupid design in the world, and that's forever: every new technology that comes along will be abused."



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