"I'm going to take you through the features of the current wave of excellent web site designs, dissect the most significant features, explain why each one can be good, and show you how to use them in your own sites."
Link: Scientific Web Design: 23 Actionable Lessons from Eye-Tracking Studies
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"Users do not remain in online Help for long periods of time. So, not only must Help topics be modular and self-contained, elements within topics must be directly accessible and self-contained as well. Procedural information must accommodate a reader, for example, who has already figured out how to complete steps 1 through 4 before ever going to Help and would be discouraged from continuing to read the Help if she felt she must wade though instructions on how to do stuff she has already done or information she already knows."
"By presenting this kind of visual design as a by-product of some larger effort, and avoiding the subject all-together, I’m trying to direct folks to view ‘design’ in the sense of something much grander — an approach to framing problems and devising solutions. An approach that works with imperfect data and produces multiple options. An approach that shows empathy for people involved. Design is about so much more than ‘making things look pretty’."
Link: In Defense of Eye Candy
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DIY - Do It Yourself
"The cultural and technological shifts that comprise the oncoming DIY Future promise substantial changes to the environments and audiences that design professionals create for, as well as the role of designers, and the ways that professionals and amateurs alike will design. One inevitable aspect consequence will be greater complexity for all involved in the design of integrated experiences. The potential rise of new economic and production models is another."
Link: The DIY Future: What Happens When Everyone Is A Designer?
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Vídeo apresentado hoje à noite em uma palestra dada pelo Prof. Luciano Meira no evento Revela Design. Eu já tinha visto esse vídeo, mas nem lembrava mais.
Resumo: o pessoal coloca uma câmera escondida e filma o que acontece quando tirar o vidro da porta em uma empresa.
Um trechinho sobre a dificuldade em demonstrar o retorno de investimento (ROI) de UX:
"We struggle with the notion of ROI of UX. In our industry there is a lot of talk about getting the ROI of UX proven to the C-level executive. In my opinion, these attempts try to draw cause and effect relationships between activities and value. These micro-measurements are ineffective and are often non-existent. Instead, the ROI of UX comes at macro levels. Companies that internalize the values of doing great UX will see it permeate in their performance."
Qual foi o resultado? Dessas empresas, 6 deram muito certo...e as outras 4 nem tanto. Com isso, eles aprenderam algumas coisas:
1) Time the market: você precisa saber quando comprar e vender as ações
2) Rebalancear o portfolio: uma empresa deve ser tirada do fundo quando não satisfaz mais os critérios estipulados
3) UX não é tudo: forças da natureza podem tirar você de uma boa onda nos negócios
4) Inovar e vencer: as empresas que mais deram retorno positivo foram a Apple e RIM, exatamente as que mais se encaixavam nos critérios de seleção citados acima
Usando o controle do Wii para interagir com...os dedos.
Alguém lembrou do filme Minority Report?
- “which floor sir?”…”um, the bog please.” Exemplo de um protótipo em papel de uma aplicação para PDA para encontrar pessoas na faculdade.
De fato, os mundos de experiência do usuário e marketing estão colidindo à medida que as empresas aumentam:
Design? Design da arquitetura? Design das telas? Design da informação?
WUD RecifeProgramação
17:00h Abertura
17:15h Apresentações
19:15h Coffee-break
19:30h Debate
20:30h Encerramento
Dia Hora Local
A foto acima é de um dos banheiros da Adaptive Path, foto postada no blog da empresa por Kate Rutter para o Bathroom Blogfest 2007. 
