Estudo qualitativo feito com 11 empresas globais sobre como elas utilizam o design para serem competitivas. Entre elas: Lego, Starbucks, Microsoft e Sony.
"The study looked at the way design is used in these firms, how designers work with staff from other disciplines and how the design process is managed to deliver consistently successful results. How is design managed across complex, global, product and brand portfolios, we wanted to know. So we asked leading design teams how they select and organise their designers, and when they bring designers into the product or service development process. We also wanted to find out what skills today’s designers need in order to succeed."
Logo no final do artigo, há um link para o relatório em .pdf.
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