Pesquisadores vs. Mercado

Cooke & Mings (2005) definem as habilidades-chave que levam a uma UX de sucesso no "mundo real":

• Effective practitioners need to be able to identify, diagnose and execute a correct solution quickly.



• Practitioners need to know which methods are out there and when to apply which, and just do it.



• Practitioners should be able to articulate the tradeoffs for favoring a specific method based on the business perspective. This means balancing the quality of the data against constraints like:


• How much will the various approaches cost to deploy?


• Which is fastest given our current state?


• Which is the most powerful but least expensive data we can get to make the case (e.g., quantitative, qualitative)




• Practitioners need to provide concrete recommendations, not problems and findings. And the earlier the recommendations come, the better.
  
• Conversely, practitioners need to set up and provide longitudinal metrics on how a product or interface fares over subsequent updates and releases.

"Finally, Ming and Cooke note that practitioners need to sell in business terms. They suggest that practitioners (and training programs) should hone negotiation and audience monitoring skills, and the ability to recognize when there is a gap between what is being presented and what the audience is seeking."

Cooke, L. and Mings, S., (2005). Connecting Usability Education and Research With Industry Needs and Practices, IEEE Transactions on Professional Communications, Vol. 48, No. 3

Link: UI Design Newsletter – November, 2007

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