O artigo fala sobre a história da Apple do ponto de vista da estratégia e negócio.
Nas palavras de Norman sobre o processo da Apple...
"There were three evaluations required at the inception of a product idea: a marketing requirement document, an engineering requirement document, and a user-experience document," Norman recalls. Rolston elaborates: "Marketing is what people want; engineering is what we can do; user experience is 'Here's how people like to do things.'"
Link: The Secret of Apple Design (precisa se cadastrar, mas é Free)
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