1. REDUCE - The simplest way to achieve simplicity is through thoughtful reduction
2. ORGANIZE - Organization makes a system of many appear fewer
3. TIME - Savings in time feels like simplicity
4. LEARN - Knowledge makes everything simpler
5. DIFFERENCES - Simplicity and complexity need each other
6. CONTEXT - What lies in the periphery of simplicity is definitely not peripheral
7. EMOTION - More emotions are better than less
8. TRUST - In simplicity we trust
9. FAILURE - Some things can never be made simple
10. THE ONE - Simplicity is about subtracting the obvious, and adding the meaningful
John Meada's presentation at TED
quinta-feira, 4 de outubro de 2007
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